Blesscon Lightweight Bricks Win Top Brand 2024, Proof of Consistent Quality
This article is adapted from Tribun Solo
PT Superior Prima Sukses (SPS) Wins Top Brand 2024 with Blesscon Lightweight Bricks
PT Superior Prima Sukses (SPS), through its Blesscon Lightweight Bricks product, has once again won the Top Brand 2024 award.
Unlike previous years, in the Lightweight Brick/Concrete category, Blesscon secured first place this year with a Top Brand Index (TBI) of 23.20%.
Since 2021, Blesscon has consistently maintained its presence and quality, winning the Top Brand Award for three consecutive years.
Commitment to Quality and Consumer Trust
Brand Manager of Blesscon Lightweight Bricks, Yusuf Permadi, expressed his gratitude to the Indonesian people for continuously trusting Blesscon as their preferred choice for lightweight bricks.
"This award is a testament to Blesscon's commitment to providing the best quality lightweight bricks and ensuring product availability in building material stores to meet consumer needs," said Yusuf.
"We are grateful and sincerely thank our customers for their unwavering trust in Blesscon. This award reflects our commitment to delivering the best products and ensuring fast delivery to meet consumer demands," he added.
A Testament to Hard Work and Dedication
According to Yusuf, the Top Brand recognition is not just an achievement but also an appreciation for all Blesscon employees who have worked hard to maintain product quality and build strong relationships with consumers.
"Hopefully, this Top Brand Award will serve as motivation for all Blesscon employees to continue improving our service quality," he emphasized.
Industry Standards and Nationwide Distribution
General Manager of PT Superior Prima Sukses, Evan Krismiyanto, stated that this achievement proves that Blesscon is the right choice for consumers, supported by an extensive distribution network that makes the product easily accessible.
"Our products meet Indonesian National Standards (SNI), specifically SNI 2156:2021 for Autoclaved Aerated Concrete (AAC) specifications, and previously, we also obtained SNI 8640:2018 for lightweight bricks used in wall construction," Evan explained.
"We firmly believe that our products are the best choice for consumers due to their high quality and SNI certification," he added.
Independent Top Brand Survey Since 2000
The Top Brand survey has been independently conducted by Frontier Research since the year 2000. With nearly 19 years of experience, this survey is widely trusted by brand owners and customers across Indonesia.
To receive a Top Brand Award, a brand must meet two key criteria:
Achieve a minimum Top Brand Index of 10%.
Rank among the top three brands in its product category based on survey results.
CEO of Top Brand, Handi Irawan, stated that the recognition given to various brands is expected to encourage continuous measurement and improvement through index tracking.
"Hopefully, this Top Brand Index will instill a habit of measuring brand performance. In five years, we can see how much progress we have made," he explained.
He further emphasized that the Top Brand Index serves not only as a recognition tool but also as an appreciation for brand professionals across Indonesia.
"The goal is to ensure that brands continue to thrive and remain valuable assets for businesses," he stated.
Blesscon's Nationwide Presence
Blesscon continues to expand its reach to serve a wider audience, operating with five production lines—three in East Java and two of its largest production lines in Central Java.
Additionally, Blesscon has a fleet of over 500 delivery trucks, ensuring lightweight bricks reach even the most remote areas.
Looking ahead, Blesscon plans to expand its production facilities and fleet to bring its high-quality lightweight bricks even closer to Indonesian consumers.
